Critical Literacy - Adverts

We were asked to answer three questions for two adverts - six in total.

Coca-Cola advert

What is the text about? How do we know?
It is about people coming together over a coke. We can tell due to the implications of the text, and the image of two people clinking their bottles together.

Why is the text written in the way it is?
It's written to attract people to buy their product.

What knowledge does the reader need to bring to this text in order to understand it?
Probably knowing what a 'coke' refers to would help.

Kingdom Hearts III - Final Battle Trailer

Which positions, voices and interests are at play in this text?
The interest falls on people who enjoy fantasy RPG games. The voices and positions of the characters play a core role in the second half of the trailer.

What view of the world and values does the author assume the reader holds? How do we know?
The creator of the trailer assumes that we know about the Kingdom Hearts world. We can tell because the trailer doesn't show any scenes from the previous games.

What is the text about? How do we know?
The text is about an upcoming video game. We can tell from the cutscenes and the clips of gameplay.